As featured in WWD, UK Fashion Network and other leading trade media, the latest version of Positive Luxury’s sustainability assessment Butterfly Mark takes flight thisweek, with additional details to put a company’s ESG status under the microscope. “The Butterfly Mark…
Positive Luxury has now announced their new Connected Butterfly Mark – an industry-leading tech tool that brings a luxury brand’s sustainability performance directly to consumers through a website widget, NFC tag, QR code or hyperlink. Implemented by strøm.works and powered…
The EU Commission has moved on March 30th 2022 to propose new rules to request a wide range of physical products on the EU market to be provided with a Digital Product Passport. The Digital Product Passport is required to…
The world’s premier jewellery publication VO+ featured Manuganda’s digital passport launch on the TrueTwins platform, as the solution is displayed at Vicenza’s Museum of Jewellery. “It is the “digital twin” of the physical jewel – identified through a univocal series number…
Jewellery designer with a background in computer science, Manuela Gandini is now pioneering digital innovation through the use of TrueTwins Digital Passporting. Her lifelong interest in the digital world has enabled the designer to merge technology and craftmanship: digital innovation…
strom.works, the premium e-Commerce digital transformation agency in Denmark, announces the acquisition of TrueTwins, a pioneer in Blockchain Luxury Product Traceability and Authenticity. With this acquisition, STRØM expands its full spectrum digital service offerings to the physical product realm. Already…
Renown Danish designer Cecilie Bahnsen is launching her new sustainable and permanent collection EDITION on the modern luxury shopping site MATCHESFASHION. All pieces of EDITION have been tagged with a TrueTwins QR code and ID enabling customers to understand the…
“The new-generation fakes are keenly priced, better made and represent a constant headache for luxury brands. But the counterfeiters can be overcome.” Vouge Business looks into the market of Luxury Fakes and portraits the partnership of Mark Cross and TrueTwins…
Ultimately, greater demand for ESG will spur a large industry of innovative data and service providers, one that we believe could be as large as USD 5 billion in annual revenues five years from now.
TrueTwins are very proud to be the partner of the legendary Mark Cross brand and enhance their new products with our Digital Passport.