As featured in WWD, UK Fashion Network and other leading trade media, the latest version of Positive Luxury’s sustainability assessment Butterfly Mark takes flight thisweek, with additional details to put a company’s ESG status under the microscope.
“The Butterfly Mark was launched a decade ago as a score and stamp of approval that abrand’s sustainability standards were vetted. A new platform is emerging that enables consumers to have more detail and transparency about what exactly thoseperformance scores, certifications and targets mean.”
“With the new Connected Butterfly Mark, accessed via a webpage widget, QR code oran enabled tag in store, brands can do a deep-dive into their sustainability journey,explain the structural or supply chain changes they have made to reach these targets,or lay out new targets and key milestones and explain their roadmap to achieve them.”
“Tom Ford Beauty, Smythson, Anya Hindmarch and Etro are among the first brands to sign up for the new system.”
The world’s premier jewellery publication VO+ featured Manuganda’s digital passport launch on the TrueTwins platform, as the solution is displayed at Vicenza’s Museum of Jewellery. “It is the “digital twin” of the physical jewel – identified through a univocal series number – that certifies its authenticity and ownership through the use of blockchain-based technologies. The Digital …
Cecilie Bahnsen is launching a collection concept named Encore with monthly drops of limited up-cycled pieces to give a second life to ‘deadstock’ – supported and documented by the TrueTwins Platform.
“The new-generation fakes are keenly priced, better made and represent a constant headache for luxury brands. But the counterfeiters can be overcome.” Vouge Business looks into the market of Luxury Fakes and portraits the partnership of Mark Cross and TrueTwins as an example of how to gain control of the fake market for both new …
TrueTwins and Positive Luxury featured in WWD and Fashion Network
As featured in WWD, UK Fashion Network and other leading trade media, the latest version of Positive Luxury’s sustainability assessment Butterfly Mark takes flight thisweek, with additional details to put a company’s ESG status under the microscope.
“The Butterfly Mark was launched a decade ago as a score and stamp of approval that abrand’s sustainability standards were vetted. A new platform is emerging that enables consumers to have more detail and transparency about what exactly thoseperformance scores, certifications and targets mean.”
“With the new Connected Butterfly Mark, accessed via a webpage widget, QR code oran enabled tag in store, brands can do a deep-dive into their sustainability journey,explain the structural or supply chain changes they have made to reach these targets,or lay out new targets and key milestones and explain their roadmap to achieve them.”
“Tom Ford Beauty, Smythson, Anya Hindmarch and Etro are among the first brands to sign up for the new system.”
Links to the articles below:
UK Fashion Network: Positive Luxury launches Connected Butterfly Mark
WWD (Women’s Wear Daily): Positive Luxury’s Butterfly Mark Expands Sustainability Reporting
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