strom.works, the premium e-Commerce digital transformation agency in Denmark, announces the acquisition of TrueTwins, a pioneer in Blockchain Luxury Product Traceability and Authenticity. With this acquisition, STRØM expands its full spectrum digital service offerings to the physical product realm. Already known for its expertise in reinventing online identity and building premium e-Commerce solutions, STRØM can now redefine a Brand’s product digital identity as well, leveraging TrueTwins’ Blockchain capability to trace a product’s provenance from cradle to grave. “TrueTwins is the perfect complement to the solutions offered by STRØM,” says Mariusz Skronski, Managing Partner of strom.works. “This acquisition is in line with our strategy of redefining luxury digital identity across omni-channel, in the online world as well as the physical world in one holistic approach. We are thrilled to welcome the talented TrueTwins team to STRØM. They have pioneered the space of product digital identity and product analytics through Blockchain traceability and authenticity.” “With TrueTwins technology, STRØM will be able to expand their digital transformation offering beyond eCommerce shopping to include the entire product lifecycle from supply chain to customer usage post sales,” says Angela Cearns, CEO of TrueTwins. “This union will equip Luxury Brands to respond to today’s increasing online demand and future proof their solutions for the long-term” STRØM is acquiring 100% of TrueTwins’ equity and operating business as well as a perpetual license of the Intellectual Property for an undisclosed sum and terms, while SUSTAIN A/S keeps the Intellectual Property rights and technology foundation. Since 2019, SUSTAIN A/S has been an early innovator in Blockchain traceability and authenticity solutions for luxury brands in the high-end fashion, leather accessories, and jewellery industry. In the first quarter of 2021, SUSTAIN A/S and TrueTwins had an estimated value between € 7.5M-12.5M. The acquisition is expected to close in STRØM’s third quarter.