Mark Cross Relaunches Men’s Collection And Invests In New Technology
…says the headline in the recent feature on Forbes.com and TrueTwins are very proud to be the partner of the legendary Mark Cross brand and enhance their new products with our Digital Passport.
Forbes.com writes:
Mark Cross, an American luxury brand established in Boston in 1845, is revisiting its roots and looking to the future in its new men’s collection. While Mark Cross always had men’s pieces, this fall, it fully relaunches the collection with new silhouettes and an exclusive new logo. Pieces and the logo are inspired by the company’s long heritage and archives, but they are thoroughly modern. Mark Cross also partnered with TrueTwins, a technology company that provides a digital passport for every piece. A digital chip is embedded inside the product, which a smartphone can sense. Upon scanning the chip, your phone takes you to the Mark Cross app where you can view the certificate of authenticity, information on the piece’s sustainability, the supply chain, proof of ownership, and warranty. Even if you purchase the piece from someone other than Mark Cross, you can transfer ownership of the piece and add it to your collection
Mark Cross tells:
“With this proof of authenticity, Mark Cross customers will gain access to repair service, product valuation service, and potentially sell the product on the Mark Cross Vintage website which launched last year. Our partnership with TrueTwins will create a more sustainable model for the luxury accessories resale market, and as the first brand to launch with this technology in the U.S., we hope we can help encourage other luxury companies to meet our level of transparency with consumers whilst gaining control over the full ecosystem.”
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Jewellery designer with a background in computer science, Manuela Gandini is now pioneering digital innovation through the use of TrueTwins Digital Passporting. Her lifelong interest in the digital world has enabled the designer to merge technology and craftmanship: digital innovation and jewellery come full circle. To certificate the brand’s journey through its unique creation process, …
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Mark Cross relaunches Men’s collection with TrueTwins
Mark Cross Relaunches Men’s Collection And Invests In New Technology
…says the headline in the recent feature on Forbes.com and TrueTwins are very proud to be the partner of the legendary Mark Cross brand and enhance their new products with our Digital Passport.
Forbes.com writes:
Mark Cross, an American luxury brand established in Boston in 1845, is revisiting its roots and looking to the future in its new men’s collection. While Mark Cross always had men’s pieces, this fall, it fully relaunches the collection with new silhouettes and an exclusive new logo. Pieces and the logo are inspired by the company’s long heritage and archives, but they are thoroughly modern. Mark Cross also partnered with TrueTwins, a technology company that provides a digital passport for every piece. A digital chip is embedded inside the product, which a smartphone can sense. Upon scanning the chip, your phone takes you to the Mark Cross app where you can view the certificate of authenticity, information on the piece’s sustainability, the supply chain, proof of ownership, and warranty. Even if you purchase the piece from someone other than Mark Cross, you can transfer ownership of the piece and add it to your collection
Mark Cross tells:
“With this proof of authenticity, Mark Cross customers will gain access to repair service, product valuation service, and potentially sell the product on the Mark Cross Vintage website which launched last year. Our partnership with TrueTwins will create a more sustainable model for the luxury accessories resale market, and as the first brand to launch with this technology in the U.S., we hope we can help encourage other luxury companies to meet our level of transparency with consumers whilst gaining control over the full ecosystem.”
See the launch video here:
Read more at Forbes here and Mark Cross here
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