Positive Luxury has now announced their new Connected Butterfly Mark – an industry-leading tech tool that brings a luxury brand’s sustainability performance directly to consumers through a website widget, NFC tag, QR code or hyperlink. Implemented by strøm.works and powered by TrueTwins.
“The Connected Butterfly Mark has been built on the TrueTwins platform, a state-of-the-art digital passporting technology, in partnership with Copenhagen-based digital transformation studio Strøm Works. The Web3 platform combines use of a blockchain-based solution and quantum ledger database, resulting in guaranteed data integrity, drastically lower energy consumption and much faster performance than traditional blockchains.”
Verifying authenticity and tracking ownership is essential. This is what we do with True Twins Digital Passport now being implemented in several luxury and fashion brands. I don’t think we ever invented a smarter weapon in the fight against counterfeit.
Renown Danish designer Cecilie Bahnsen is launching her new sustainable and permanent collection EDITION on the modern luxury shopping site MATCHESFASHION. All pieces of EDITION have been tagged with a TrueTwins QR code and ID enabling customers to understand the full unique journey of their sustainably made piece – “The code gives me the possibility …
strom.works, the premium e-Commerce digital transformation agency in Denmark, announces the acquisition of TrueTwins, a pioneer in Blockchain Luxury Product Traceability and Authenticity. With this acquisition, STRØM expands its full spectrum digital service offerings to the physical product realm. Already known for its expertise in reinventing online identity and building premium e-Commerce solutions, STRØM can …
Positive Luxury announces Digital Passporting using TrueTwins
Positive Luxury has now announced their new Connected Butterfly Mark – an industry-leading tech tool that brings a luxury brand’s sustainability performance directly to consumers through a website widget, NFC tag, QR code or hyperlink. Implemented by strøm.works and powered by TrueTwins.
“The Connected Butterfly Mark has been built on the TrueTwins platform, a state-of-the-art digital passporting technology, in partnership with Copenhagen-based digital transformation studio Strøm Works. The Web3 platform combines use of a blockchain-based solution and quantum ledger database, resulting in guaranteed data integrity, drastically lower energy consumption and much faster performance than traditional blockchains.”
See the announcement video below or read more on positiveluxury.com
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