“The new-generation fakes are keenly priced, better made and represent a constant headache for luxury brands. But the counterfeiters can be overcome.”
Vouge Business looks into the market of Luxury Fakes and portraits the partnership of Mark Cross and TrueTwins as an example of how to gain control of the fake market for both new and vintage items.
As featured in WWD, UK Fashion Network and other leading trade media, the latest version of Positive Luxury’s sustainability assessment Butterfly Mark takes flight thisweek, with additional details to put a company’s ESG status under the microscope. “The Butterfly Mark was launched a decade ago as a score and stamp of approval that abrand’s sustainability …
The world’s premier jewellery publication VO+ featured Manuganda’s digital passport launch on the TrueTwins platform, as the solution is displayed at Vicenza’s Museum of Jewellery. “It is the “digital twin” of the physical jewel – identified through a univocal series number – that certifies its authenticity and ownership through the use of blockchain-based technologies. The Digital …
Cecilie Bahnsen is launching a collection concept named Encore with monthly drops of limited up-cycled pieces to give a second life to ‘deadstock’ – supported and documented by the TrueTwins Platform.
Chinas Luxury Fakes
“The new-generation fakes are keenly priced, better made and represent a constant headache for luxury brands. But the counterfeiters can be overcome.”
Vouge Business looks into the market of Luxury Fakes and portraits the partnership of Mark Cross and TrueTwins as an example of how to gain control of the fake market for both new and vintage items.
Check out the full article here.
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TrueTwins and Positive Luxury featured in WWD and Fashion Network
As featured in WWD, UK Fashion Network and other leading trade media, the latest version of Positive Luxury’s sustainability assessment Butterfly Mark takes flight thisweek, with additional details to put a company’s ESG status under the microscope. “The Butterfly Mark was launched a decade ago as a score and stamp of approval that abrand’s sustainability …
Manuganda and TrueTwins featured in VO+
The world’s premier jewellery publication VO+ featured Manuganda’s digital passport launch on the TrueTwins platform, as the solution is displayed at Vicenza’s Museum of Jewellery. “It is the “digital twin” of the physical jewel – identified through a univocal series number – that certifies its authenticity and ownership through the use of blockchain-based technologies. The Digital …
Mark Cross relaunches Men’s collection with TrueTwins
TrueTwins are very proud to be the partner of the legendary Mark Cross brand and enhance their new products with our Digital Passport.
Cecilie Bahnsen goes to Paris with TrueTwins digital passport
Cecilie Bahnsen is launching a collection concept named Encore with monthly drops of limited up-cycled pieces to give a second life to ‘deadstock’ – supported and documented by the TrueTwins Platform.