TrueTwins Newsroom
Latest news, analysis and research efforts at TrueTwins
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TrueTwins and Positive Luxury featured in WWD and Fashion Network
As featured in WWD, UK Fashion Network and other leading trade media, the latest version of Positive Luxury’s sustainability assessment Butterfly Mark takes flight thisweek, with additional details to put a company’s ESG status under the microscope. “The Butterfly Mark was launched a decade ago as a score and stamp of approval that abrand’s sustainability …
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Positive Luxury announces Digital Passporting using TrueTwins
Positive Luxury has now announced their new Connected Butterfly Mark – an industry-leading tech tool that brings a luxury brand’s sustainability performance directly to consumers through a website widget, NFC tag, QR code or hyperlink. Implemented by strøm.works and powered by TrueTwins. “The Connected Butterfly Mark has been built on the TrueTwins platform, a state-of-the-art …
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EU to require Digital Passporting
The EU Commission has moved on March 30th 2022 to propose new rules to request a wide range of physical products on the EU market to be provided with a Digital Product Passport. The Digital Product Passport is required to enhance the end-to-end traceability of a product, completing information provided in product manuals or labels. It …
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Manuganda and TrueTwins featured in VO+
The world’s premier jewellery publication VO+ featured Manuganda’s digital passport launch on the TrueTwins platform, as the solution is displayed at Vicenza’s Museum of Jewellery. “It is the “digital twin” of the physical jewel – identified through a univocal series number – that certifies its authenticity and ownership through the use of blockchain-based technologies. The Digital …
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Italian jewellery brand Manuganda launches with TrueTwins
Jewellery designer with a background in computer science, Manuela Gandini is now pioneering digital innovation through the use of TrueTwins Digital Passporting. Her lifelong interest in the digital world has enabled the designer to merge technology and craftmanship: digital innovation and jewellery come full circle. To certificate the brand’s journey through its unique creation process, …
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TrueTwins partners with strom.works in merger
strom.works, the premium e-Commerce digital transformation agency in Denmark, announces the acquisition of TrueTwins, a pioneer in Blockchain Luxury Product Traceability and Authenticity. With this acquisition, STRØM expands its full spectrum digital service offerings to the physical product realm. Already known for its expertise in reinventing online identity and building premium e-Commerce solutions, STRØM can …
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Cecilie Bahnsen launches with MATCHESFASHION
Renown Danish designer Cecilie Bahnsen is launching her new sustainable and permanent collection EDITION on the modern luxury shopping site MATCHESFASHION. All pieces of EDITION have been tagged with a TrueTwins QR code and ID enabling customers to understand the full unique journey of their sustainably made piece – “The code gives me the possibility …
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Chinas Luxury Fakes
“The new-generation fakes are keenly priced, better made and represent a constant headache for luxury brands. But the counterfeiters can be overcome.” Vouge Business looks into the market of Luxury Fakes and portraits the partnership of Mark Cross and TrueTwins as an example of how to gain control of the fake market for both new …
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Market expectations for ESG innovative data and service providers
Ultimately, greater demand for ESG will spur a large industry of innovative data and service providers, one that we believe could be as large as USD 5 billion in annual revenues five years from now.
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Mark Cross relaunches Men’s collection with TrueTwins
TrueTwins are very proud to be the partner of the legendary Mark Cross brand and enhance their new products with our Digital Passport.
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