Cecilie Bahnsen is launching a collection concept named Encore with monthly drops of limited up-cycled pieces to give a second life to ‘deadstock’ – supported and documented by the TrueTwins Platform.
Verifying authenticity and tracking ownership is essential. This is what we do with True Twins Digital Passport now being implemented in several luxury and fashion brands. I don’t think we ever invented a smarter weapon in the fight against counterfeit.
EU’s Circular Economy Action Plan chime perfectly with the TrueTwins digital passport designed for these very purposes and enabling brands to differentiate themselves in the sustainability space ahead of the regulation now under way.
Product passporting is quoted in the EU flagship Green Deal program to deliver net zero carbon emissions by 2050.
The shift in value of sustainable products and assets ties in with rapidly increasing requirements for reporting and disclosure of the carbon footprint of investments.