Cecilie Bahnsen, the internationally coveted eponymous danish fashion brand, operates at the intersection of couture and ready-to-wear to create luxury clothing with a relaxed, timeless style.
Her SS21 collection launched at the recent Paris Fashion Week using TrueTwins digital passport to support the brands renewed focus on sustainability and moving towards a zero-waste business model.
Here Cecilie Bahnsen launched a collection concept named Encore with monthly drops of limited upcycled pieces to give a second life to ‘deadstock’ – though deadstock hardly does justice to the intricate couture-like workmanship of her fabrics.
“The Essentials collection will bring in key pieces that have been precious to me from the beginning. These are all silhouettes that show the Cecilie Bahnsen identity and are core to who we are. It’ll always be the same styles and they’ll never go on sale. We really wanted to tell the story about how they are made as well, via QR codes powered by TrueTwins — you will be able to see where the fabric comes from and where the pieces are manufactured.”
The world’s premier jewellery publication VO+ featured Manuganda’s digital passport launch on the TrueTwins platform, as the solution is displayed at Vicenza’s Museum of Jewellery. “It is the “digital twin” of the physical jewel – identified through a univocal series number – that certifies its authenticity and ownership through the use of blockchain-based technologies. The Digital …
“The new-generation fakes are keenly priced, better made and represent a constant headache for luxury brands. But the counterfeiters can be overcome.” Vouge Business looks into the market of Luxury Fakes and portraits the partnership of Mark Cross and TrueTwins as an example of how to gain control of the fake market for both new …
As featured in WWD, UK Fashion Network and other leading trade media, the latest version of Positive Luxury’s sustainability assessment Butterfly Mark takes flight thisweek, with additional details to put a company’s ESG status under the microscope. “The Butterfly Mark was launched a decade ago as a score and stamp of approval that abrand’s sustainability …
Renown Danish designer Cecilie Bahnsen is launching her new sustainable and permanent collection EDITION on the modern luxury shopping site MATCHESFASHION. All pieces of EDITION have been tagged with a TrueTwins QR code and ID enabling customers to understand the full unique journey of their sustainably made piece – “The code gives me the possibility …
Cecilie Bahnsen goes to Paris with TrueTwins digital passport
Cecilie Bahnsen, the internationally coveted eponymous danish fashion brand, operates at the intersection of couture and ready-to-wear to create luxury clothing with a relaxed, timeless style.
Her SS21 collection launched at the recent Paris Fashion Week using TrueTwins digital passport to support the brands renewed focus on sustainability and moving towards a zero-waste business model.
Here Cecilie Bahnsen launched a collection concept named Encore with monthly drops of limited upcycled pieces to give a second life to ‘deadstock’ – though deadstock hardly does justice to the intricate couture-like workmanship of her fabrics.
Read more at Vogue here
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