As featured in WWD, UK Fashion Network and other leading trade media, the latest version of Positive Luxury’s sustainability assessment Butterfly Mark takes flight thisweek, with additional details to put a company’s ESG status under the microscope.
“The Butterfly Mark was launched a decade ago as a score and stamp of approval that abrand’s sustainability standards were vetted. A new platform is emerging that enables consumers to have more detail and transparency about what exactly thoseperformance scores, certifications and targets mean.”
“With the new Connected Butterfly Mark, accessed via a webpage widget, QR code oran enabled tag in store, brands can do a deep-dive into their sustainability journey,explain the structural or supply chain changes they have made to reach these targets,or lay out new targets and key milestones and explain their roadmap to achieve them.”
“Tom Ford Beauty, Smythson, Anya Hindmarch and Etro are among the first brands to sign up for the new system.”
Links to the articles below:
UK Fashion Network: Positive Luxury launches Connected Butterfly Mark
WWD (Women’s Wear Daily): Positive Luxury’s Butterfly Mark Expands Sustainability Reporting