Positive Luxury has now announced their new Connected Butterfly Mark – an industry-leading tech tool that brings a luxury brand’s sustainability performance directly to consumers through a website widget, NFC tag, QR code or hyperlink. Implemented by strøm.works and powered by TrueTwins.
“The Connected Butterfly Mark has been built on the TrueTwins platform, a state-of-the-art digital passporting technology, in partnership with Copenhagen-based digital transformation studio Strøm Works. The Web3 platform combines use of a blockchain-based solution and quantum ledger database, resulting in guaranteed data integrity, drastically lower energy consumption and much faster performance than traditional blockchains.”
Renown Danish designer Cecilie Bahnsen is launching her new sustainable and permanent collection EDITION on the modern luxury shopping site MATCHESFASHION. All pieces of EDITION have been tagged with a TrueTwins QR code and ID enabling customers to understand the full unique journey of their sustainably made piece – “The code gives me the possibility …
Jewellery designer with a background in computer science, Manuela Gandini is now pioneering digital innovation through the use of TrueTwins Digital Passporting. Her lifelong interest in the digital world has enabled the designer to merge technology and craftmanship: digital innovation and jewellery come full circle. To certificate the brand’s journey through its unique creation process, …
Verifying authenticity and tracking ownership is essential. This is what we do with True Twins Digital Passport now being implemented in several luxury and fashion brands. I don’t think we ever invented a smarter weapon in the fight against counterfeit.
Positive Luxury announces Digital Passporting using TrueTwins
Positive Luxury has now announced their new Connected Butterfly Mark – an industry-leading tech tool that brings a luxury brand’s sustainability performance directly to consumers through a website widget, NFC tag, QR code or hyperlink. Implemented by strøm.works and powered by TrueTwins.
“The Connected Butterfly Mark has been built on the TrueTwins platform, a state-of-the-art digital passporting technology, in partnership with Copenhagen-based digital transformation studio Strøm Works. The Web3 platform combines use of a blockchain-based solution and quantum ledger database, resulting in guaranteed data integrity, drastically lower energy consumption and much faster performance than traditional blockchains.”
See the announcement video below or read more on positiveluxury.com
Related Posts
Mark Cross relaunches Men’s collection with TrueTwins
TrueTwins are very proud to be the partner of the legendary Mark Cross brand and enhance their new products with our Digital Passport.
Cecilie Bahnsen launches with MATCHESFASHION
Renown Danish designer Cecilie Bahnsen is launching her new sustainable and permanent collection EDITION on the modern luxury shopping site MATCHESFASHION. All pieces of EDITION have been tagged with a TrueTwins QR code and ID enabling customers to understand the full unique journey of their sustainably made piece – “The code gives me the possibility …
Italian jewellery brand Manuganda launches with TrueTwins
Jewellery designer with a background in computer science, Manuela Gandini is now pioneering digital innovation through the use of TrueTwins Digital Passporting. Her lifelong interest in the digital world has enabled the designer to merge technology and craftmanship: digital innovation and jewellery come full circle. To certificate the brand’s journey through its unique creation process, …
TrueTwins response to major uptake of the counterfeit industry following the global pandemic
Verifying authenticity and tracking ownership is essential. This is what we do with True Twins Digital Passport now being implemented in several luxury and fashion brands. I don’t think we ever invented a smarter weapon in the fight against counterfeit.